The right brain/left brain dichotomy dictates the structure and execution of our creative development and brainstorming sessions, yielding fresh content that is both imaginative and practical.
USER EXPERIENCE DESIGN:
The left-brain complement to Web Design, our UX designers are conditioned to view websites from the mind of your target audience. They apply demographic and psychographic insights like digital competency and spending habits to optimize your site’s design, functionality, and usability in a way that resonates with the end user.
The right brain complement to User Experience Design, our designers create functional, beautiful interfaces that are easy to navigate and indicative of your brand’s unique identity. As the ‘face of the brand’ and initial point of contact for most customers, your website is perhaps the most crucial, primary channel within the marketing mix. Every link, banner, and button are considered with painstaking detail to ensure seamless usability and aesthetic relevance.
Co-dependent on Web Design and User Experience Design, our digital development team stays consistently abreast of industry leading E-Commerce platforms. We select and integrate the platform that best pairs with your site based on its unique design and functional qualities.
Utilizing industry-leading analytics, we optimize meta tags, anchor text, keywords and the like to boost your website’s presence in search engine results.
Web traffic analysis and automated communication responses are primary co-contributors to effective CRM (customer relationship management). Using industry-leading monitoring and automation tools, we design unique solutions that track measurable results and increase engagement.
From sales figures to CPM, there is an abundance of data on both your end and ours, which, when interpreted and acted on effectively, can make a vast impact on your bottom line. Our trusted toolkit of analytics platforms allows us to implement results-driven strategies that make the most of your marketing efforts.