Taylor King

Re-brand contributed to 15% sales increase in 2014

A new logo, website, and catalog refreshed this established upholstery brand with an updated look and feel. Implementing a distinctive color scheme and timeless design motifs like the Greek key pattern gave them a unique and differentiable identity within a highly saturated industry. Coinciding email marketing and PR campaigns bolstered awareness and improved brand perception amongst consumers and industry influencers.