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Public Relations
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PUBLIC RELATIONS:
With a bicoastal presence, we are geographically and culturally tuned in to the editorial community at large. Because we cater exclusively to the interiors industry, the press relies on us to provide relevant, engaging content, issue after issue. We employ a multi-tiered approach to pitching, targeting trade and consumer media influencers on national, regional, and local levels.
Research/Competitive Analysis:
Often overlooked as an extra or superfluous service, research is one of the primary tenants dictating all that we do, whether creative or analytical. We’re addicted to learning and sharing the latest industry developments and advancements in web, design, tech, and business/PR. We understand that staying current is key, and every article, tweet, and white paper we read inspires us daily and contributes to the bigger picture of what we do.
CONCEPT/CONTENT DEVELOPMENT:
The right brain/left brain dichotomy dictates the structure and execution of our creative development and brainstorming sessions, yielding fresh content that is both imaginative and practical.

COPY WRITING:
Our copy writers bring your brand to life through the infinite power of the written word. With an emphasis on writing that is both evocative and concise, we craft a personality for your brand that employs the perfect balance of subtlety and boldness.

PRESS MATERIALS DESIGN:
Effective media pitching requires much more than clever subject lines and an expert understanding of AP Style. Catching an editor’s attention visually is key, and we create beautiful, straight-to-the-point designs for news releases and press kits/EPKs that leave a lasting impression every time.

MARKETING CAMPAIGN REPORTING:
A campaign’s overall impact in driving both sales and brand awareness is a highly measurable one. We compile data across multiple analytics platforms, translating them into a succinct, digestible format that becomes the primary catalyst for real time messaging refinement throughout the lifespan of your campaign.