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Magniflex

repositioned for the american market

This internationally renowned, luxury mattress producer presented us with the challenge of successfully ushering them into the North American market. Leveraging existing brand strengths and highlighting attributes like their Italian heritage and commitment to sustainability, we designed a catalog brochure and point of purchase materials for the 2013 Las Vegas Market. The eye-catching designs, updated collateral, and media outreach substantially increased showroom foot traffic and subsequent sales.