Helped increase annual revenue by $65 million over a six-year period
We developed a comprehensive promotions program designed to incentivize sales reps and drive sales for the Stressless® collection by Ekornes. We devised attractive quarterly promotions with well-designed advertisements to accompany them (i.e. a free swing table with the purchase of a Stressless® Consul Recliner). Strategic incentive programs (i.e. $20 “Stressless® Dollars” awarded to sales reps per unit sold) motivated reps to increase sales performance.